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  Landing Page Optimization
 

 

Landing Page
Landing page has great importance in internet marketing communications. Design your landing page with your primary goal in mind. Optimized landing pages can improve online campaign results dramatically. Specific page(s) on a web site created for visitors referred from marketing campaigns which are designed to achieve a marketing outcome.

Landing Page Main Aspects Evaluated:
- Fix your primary goals
- URLs
- Location of the landing page
- Call-to-action button
- Look should be great
- Must inclusion of forms
- Repetition of email promotional copy
- Clear Logos and navigation bars
- Design layout
- Copy length and little scrolls
- Use of headings and points
- Inclusion of photography, main product/service focus
- Little animation
- Opt-in requests

Development cycle of Landing Page:
- Objectives or Goal
- Brief or Description
- Design / Layout
- Validation / Testing
- Intergration
- Publication
- Verification
- Launch

A landing page is an opportunity to seal a deal. For this reason, creating the right one is crucial to any campaign. The effectiveness of a landing page is measured by its conversion rate, meaning how often people who visit the page do whatever it is you want them to do. You may want them to order a product, sign up for your services, register for a newsletter, or just fill out a form. The goal is to get the highest percentage of your visitors to take the desired action.

Landing page success factors
- Usability
- Accessibility
- Persuasion
- Develops trust in your brand

 

 
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