Landing Page Optimization
Landing page has great importance in internet marketing communications. Design your landing page with your primary goal in mind. Optimized landing pages can improve online campaign results dramatically. Specific page(s) on a web site created for visitors referred from marketing campaigns which are designed to achieve a marketing outcome.
Landing Page Main Aspects Evaluated:
- Fix your primary goals
- URLs
- Location of the
- Landing page
- Call-to-action button
- Look should be great
- Must inclusion of forms
- Repetition of email promotional copy
- Clear Logos and navigation bars
- Design layout
- Copy length and little scrolls
- Use of headings and points
- Inclusion of photography, main product/service focus
- Little animation
- Opt-in requests
